Documentary-style social content series • London, UK • 3 weeks
Pre-production
5 days
Production
10 days
Post-production
6 days
Published
Launch Week 4
This project will create a 4-part documentary-style content series that follows four London micro-influencers (under 10K followers) who represent different facets of the city's culture. Each episode will focus on one creator as they share their unique London experience, from a Brixton vinyl collector documenting underground music scenes to a Hackney ceramicist showcasing independent makers. The series will blend intimate interviews with dynamic location-based content that highlights both iconic and overlooked London spots. What makes this unique is its focus on authenticity over polished perfection—capturing the real voices shaping London's creative landscape today. We'll leverage the 'de-influencing' trend by focusing on genuine recommendations and local expertise rather than sponsored content. The project will be distributed as both long-form YouTube episodes and TikTok/Instagram Reels adaptations, maximizing reach across platforms while building a portfolio piece that demonstrates sophisticated social storytelling.
This project will create a 4-part documentary-style content series that follows four London micro-influencers (under 10K followers) who represent different facets of the city's culture. Each episode will focus on one creator as they share their unique London experience, from a Brixton vinyl collector documenting underground music scenes to a Hackney ceramicist showcasing independent makers. The series will blend intimate interviews with dynamic location-based content that highlights both iconic and overlooked London spots. What makes this unique is its focus on authenticity over polished perfection—capturing the real voices shaping London's creative landscape today. We'll leverage the 'de-influencing' trend by focusing on genuine recommendations and local expertise rather than sponsored content. The project will be distributed as both long-form YouTube episodes and TikTok/Instagram Reels adaptations, maximizing reach across platforms while building a portfolio piece that demonstrates sophisticated social storytelling.
4 roles still open