Afrobeats with traditional Yoruba percussion • ilorin Nigeria • 3 weeks
Pre-production
1 week
Production
1 week
Post-production
1 week
Published
Launch on YouTube and social media
This project aims to create a groundbreaking music video that fuses contemporary Afrobeats with the rich traditional drumming heritage of Ilorin, Nigeria. The video will feature a collaborative performance between a rising Afrobeats artist and master traditional drummers, set against the backdrop of Ilorin's most recognizable locations such as the Emir's Palace, Sobi Hill, and the bustling Oja Oba market. The creative vision is to showcase the seamless blend of old and new, celebrating Ilorin's cultural legacy while pushing the boundaries of modern African music. The project is unique because it not only highlights the musical fusion but also serves as a visual love letter to the city, capturing its vibrancy, architecture, and people. By leveraging current trends in Afrobeats and the global interest in African culture, this project has the potential to go viral and put Ilorin on the map as a hub for musical innovation.
This project aims to create a groundbreaking music video that fuses contemporary Afrobeats with the rich traditional drumming heritage of Ilorin, Nigeria. The video will feature a collaborative performance between a rising Afrobeats artist and master traditional drummers, set against the backdrop of Ilorin's most recognizable locations such as the Emir's Palace, Sobi Hill, and the bustling Oja Oba market. The creative vision is to showcase the seamless blend of old and new, celebrating Ilorin's cultural legacy while pushing the boundaries of modern African music. The project is unique because it not only highlights the musical fusion but also serves as a visual love letter to the city, capturing its vibrancy, architecture, and people. By leveraging current trends in Afrobeats and the global interest in African culture, this project has the potential to go viral and put Ilorin on the map as a hub for musical innovation.
5 roles still open