Fashion Editorial / Urban Street Style • London • 3 weeks
Pre-production
1 week
Production
1 week
Post-production
1 week
Published
Launch date: 2 weeks after project start
This project reimagines the traditional fashion editorial by transporting it to the stark, concrete landscapes of East London. We will cast local models and use bold, avant-garde styling to create a visual dialogue between high fashion and urban grit. The film will feature a series of vignettes, each set in a different brutalist location, from the Barbican Centre's geometric walkways to the raw, industrial atmosphere of the Old Truman Brewery. Our vision is to capture the contrast between the stiffness of concrete and the fluidity of fabric, creating a striking visual narrative that feels both grounded and aspirational. We aim to leverage the current trend of 'ugly-beauty' and 'street couture', celebrating the authenticity of London's diverse street style. The project will be a full-on creative collaboration, with a Director, Stylist, and Models working together to craft a cohesive aesthetic. The final deliverables will be a short film and a series of high-resolution stills, perfect for building standout portfolios. This project is a celebration of London's unique character and a testament to the creative talent within the city, proving that fashion can be both accessible and artful.
This project reimagines the traditional fashion editorial by transporting it to the stark, concrete landscapes of East London. We will cast local models and use bold, avant-garde styling to create a visual dialogue between high fashion and urban grit. The film will feature a series of vignettes, each set in a different brutalist location, from the Barbican Centre's geometric walkways to the raw, industrial atmosphere of the Old Truman Brewery. Our vision is to capture the contrast between the stiffness of concrete and the fluidity of fabric, creating a striking visual narrative that feels both grounded and aspirational. We aim to leverage the current trend of 'ugly-beauty' and 'street couture', celebrating the authenticity of London's diverse street style. The project will be a full-on creative collaboration, with a Director, Stylist, and Models working together to craft a cohesive aesthetic. The final deliverables will be a short film and a series of high-resolution stills, perfect for building standout portfolios. This project is a celebration of London's unique character and a testament to the creative talent within the city, proving that fashion can be both accessible and artful.
2 roles still open