Urban Fashion Film / Streetwear Editorial • New York, Miami, LA • 4 weeks
Pre-production
1 week
Production
2 weeks
Post-production
1 week
Published
Launch at end of week 4
Concrete Catwalk is a groundbreaking fashion film that unites the distinctive styles of New York, Miami, and LA into a single narrative. The project features three emerging designers, each representing their city's aesthetic: NY's gritty streetwear, Miami's vibrant swim and resort wear, and LA's laid-back luxe. Each designer creates a capsule collection of 3-5 looks using sustainable materials, which are then showcased in a series of dynamic runway scenes shot in iconic locations: the Brooklyn Bridge, Ocean Drive, and the Venice Beach Boardwalk. The film intercuts these runway moments with behind-the-scenes glimpses of the designers' creative processes and the models' journeys, creating a multifaceted portrait of American fashion today. The visual style blends high-fashion cinematography with documentary authenticity. Think Hypebeast meets Vogue: handheld shots mixed with stabilized gimbal work, vibrant color grading that reflects each city's palette, and a soundtrack that mixes hip-hop, Latin beats, and West Coast rap. The film will be shot over two weeks, with one week dedicated to each city, allowing the team to capture the unique energy of each location. The final piece will be a 10-12 minute film, complemented by a series of short-form vertical videos for social media and a digital lookbook. What makes this project unique is its tri-city collaboration and commitment to sustainability. By bringing together talents from all three cities, we're not just creating a fashion film; we're building a community and a statement about the future of fashion. The project leverages current trends in sustainable fashion, immersive digital content, and cross-city cultural exchange, making it highly relevant and shareable.
Concrete Catwalk is a groundbreaking fashion film that unites the distinctive styles of New York, Miami, and LA into a single narrative. The project features three emerging designers, each representing their city's aesthetic: NY's gritty streetwear, Miami's vibrant swim and resort wear, and LA's laid-back luxe. Each designer creates a capsule collection of 3-5 looks using sustainable materials, which are then showcased in a series of dynamic runway scenes shot in iconic locations: the Brooklyn Bridge, Ocean Drive, and the Venice Beach Boardwalk. The film intercuts these runway moments with behind-the-scenes glimpses of the designers' creative processes and the models' journeys, creating a multifaceted portrait of American fashion today. The visual style blends high-fashion cinematography with documentary authenticity. Think Hypebeast meets Vogue: handheld shots mixed with stabilized gimbal work, vibrant color grading that reflects each city's palette, and a soundtrack that mixes hip-hop, Latin beats, and West Coast rap. The film will be shot over two weeks, with one week dedicated to each city, allowing the team to capture the unique energy of each location. The final piece will be a 10-12 minute film, complemented by a series of short-form vertical videos for social media and a digital lookbook. What makes this project unique is its tri-city collaboration and commitment to sustainability. By bringing together talents from all three cities, we're not just creating a fashion film; we're building a community and a statement about the future of fashion. The project leverages current trends in sustainable fashion, immersive digital content, and cross-city cultural exchange, making it highly relevant and shareable.
2 roles still open