Streetwear Fashion Film & Social Campaign • London & Hull • 4 weeks
Pre-production
1 week
Production
1 week
Post-production
1 week
Published
Launch at end of week 4
This project creates a limited-edition streetwear collection that fuses the energy of London's urban scene with the maritime heritage of Hull. The collection's designs are inspired by the iconic route from King's Cross to Hull, featuring motifs like train tickets, station signs, and the Humber Bridge. A fashion film will be shot aboard a train and at key locations in both cities, capturing the journey and the style. The campaign includes a social media countdown, behind-the-scenes content, and a launch event in Hull's Old Town. The project leverages the trend of hyper-local fashion drops and the resurgence of rail travel as a cultural connector. It's unique because it bridges two distinct cities, creating a narrative of connection and discovery, and involves local talent from both places.
This project creates a limited-edition streetwear collection that fuses the energy of London's urban scene with the maritime heritage of Hull. The collection's designs are inspired by the iconic route from King's Cross to Hull, featuring motifs like train tickets, station signs, and the Humber Bridge. A fashion film will be shot aboard a train and at key locations in both cities, capturing the journey and the style. The campaign includes a social media countdown, behind-the-scenes content, and a launch event in Hull's Old Town. The project leverages the trend of hyper-local fashion drops and the resurgence of rail travel as a cultural connector. It's unique because it bridges two distinct cities, creating a narrative of connection and discovery, and involves local talent from both places.
6 roles still open