Lifestyle, Travel, and Cultural Commentary • New York, Miami, LA • 3 weeks
Pre-production
1 week
Production
5 days
Post-production
10 days
Published
Launch date relative
This project aims to capture the distinct pulse of New York, Miami, and LA by having a small influencer team in each city document a highly stylized 24-hour period. The twist: each team must create content that contrasts the typical tourist narrative with an authentic, insider perspective. The New York team will focus on the raw, pre-dawn energy of the city and its secret, off-hours spots. The Miami team will juxtapose the vibrant beach life with the city's growing arts district and Latin-influenced hidden gems. The LA team will move beyond the Hollywood glamour to showcase the eclectic, wellness-focused subcultures and emerging neighborhoods. The final edit will intercut these three stories to create a compelling triptych about American urban life, leveraging current trends in authentic, 'slice-of-life' content and micro-travel vlogs.
This project aims to capture the distinct pulse of New York, Miami, and LA by having a small influencer team in each city document a highly stylized 24-hour period. The twist: each team must create content that contrasts the typical tourist narrative with an authentic, insider perspective. The New York team will focus on the raw, pre-dawn energy of the city and its secret, off-hours spots. The Miami team will juxtapose the vibrant beach life with the city's growing arts district and Latin-influenced hidden gems. The LA team will move beyond the Hollywood glamour to showcase the eclectic, wellness-focused subcultures and emerging neighborhoods. The final edit will intercut these three stories to create a compelling triptych about American urban life, leveraging current trends in authentic, 'slice-of-life' content and micro-travel vlogs.
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