Documentary-style social media series • Bengaluru • 4 weeks
Pre-production
1 week
Production
1.5 weeks
Post-production
1 week
Published
Launch at end of week 4
This project is a 5-episode Instagram Reels series that captures the vibrant life of Bengaluru through the eyes of its auto rickshaw drivers. Each episode features a different driver, their daily route, and personal anecdotes about the city's evolution, landmarks, and hidden gems. The series blends raw, documentary-style footage with creative storytelling, highlighting the human connection behind every ride. The creative vision is to showcase Bengaluru's soul beyond its IT hubs and malls, focusing on the streets, neighborhoods, and people that define its character. By leveraging the popularity of short-form video and local storytelling, the series aims to resonate with both locals and a global audience, fostering a sense of nostalgia and discovery. What makes it unique is the hyper-local focus and authentic voices, combined with a modern, fast-paced editing style and interactive elements like polls and Q&As on Instagram stories. The project also includes a companion photo essay for a wider portfolio.
This project is a 5-episode Instagram Reels series that captures the vibrant life of Bengaluru through the eyes of its auto rickshaw drivers. Each episode features a different driver, their daily route, and personal anecdotes about the city's evolution, landmarks, and hidden gems. The series blends raw, documentary-style footage with creative storytelling, highlighting the human connection behind every ride. The creative vision is to showcase Bengaluru's soul beyond its IT hubs and malls, focusing on the streets, neighborhoods, and people that define its character. By leveraging the popularity of short-form video and local storytelling, the series aims to resonate with both locals and a global audience, fostering a sense of nostalgia and discovery. What makes it unique is the hyper-local focus and authentic voices, combined with a modern, fast-paced editing style and interactive elements like polls and Q&As on Instagram stories. The project also includes a companion photo essay for a wider portfolio.
5 roles still open