Meta-narrative documentary series • New York, USA • 10 weeks
Pre-production
2 weeks
Production
3 weeks
Post-production
4 weeks
Published
Launch Week + 2-week rollout
This six-part short-form documentary series follows a disillusioned content creator who decides to treat social media success as a scientific experiment. Instead of creating from personal passion, they will analyze trending patterns, audience psychology, and platform algorithms to construct a 'perfect' viral persona from scratch over 90 days. Each episode tackles a different aspect of digital identity: aesthetic curation, engagement hacking, narrative fabrication, and the emotional toll of performing authenticity. The project uniquely blends documentary realism with stylized, self-aware recreations of the creator's 'experiments.' It's designed to spark conversation about performativity, mental health in content creation, and the invisible forces shaping our online lives. The series will be released across TikTok, YouTube Shorts, and Instagram Reels, with each platform receiving slightly tailored cuts to maximize native engagement.
This six-part short-form documentary series follows a disillusioned content creator who decides to treat social media success as a scientific experiment. Instead of creating from personal passion, they will analyze trending patterns, audience psychology, and platform algorithms to construct a 'perfect' viral persona from scratch over 90 days. Each episode tackles a different aspect of digital identity: aesthetic curation, engagement hacking, narrative fabrication, and the emotional toll of performing authenticity. The project uniquely blends documentary realism with stylized, self-aware recreations of the creator's 'experiments.' It's designed to spark conversation about performativity, mental health in content creation, and the invisible forces shaping our online lives. The series will be released across TikTok, YouTube Shorts, and Instagram Reels, with each platform receiving slightly tailored cuts to maximize native engagement.
4 roles still open