Streetwear Editorial / Lookbook • Bengaluru • 3 weeks
Pre-production
1 week
Production
1 week
Post-production
1 week
Published
Launch after 3 weeks
This project is a bold visual exploration of Bengaluru's dual identity—where the city's tech-driven modernity collides with its dynamic street culture. Set against the backdrop of Koramangala's bustling lanes and iconic murals, the editorial will showcase a curated collection of streetwear looks that blend utilitarian tech motifs with bold, urban aesthetics. The concept draws inspiration from the city's startup energy and its thriving indie fashion scene, creating a narrative that is both contemporary and rooted in local culture. The shoot will feature models navigating key locations—from the graffiti-adorned walls of 80 Feet Road to the industrial charm of Jyoti Nivas College area—capturing a diverse range of styles that reflect the city's youth. Each look will be accessorized with elements like printed circuit patterns, messenger bags, and sneakers, symbolizing the intersection of the digital and the everyday. The editorial aims to showcase how Bengaluru's fashion-forward youth are redefining style through a lens of innovation and heritage. What makes this project unique is its hyper-local focus: it celebrates the city's own fashion pulse rather than importing trends. By collaborating with local models, stylists, and artists, the editorial will capture authentic Bengaluru energy. The final output—a series of high-impact images and a short behind-the-scenes reel—will be optimized for social media, positioning the team as trendsetters in the city's creative scene.
This project is a bold visual exploration of Bengaluru's dual identity—where the city's tech-driven modernity collides with its dynamic street culture. Set against the backdrop of Koramangala's bustling lanes and iconic murals, the editorial will showcase a curated collection of streetwear looks that blend utilitarian tech motifs with bold, urban aesthetics. The concept draws inspiration from the city's startup energy and its thriving indie fashion scene, creating a narrative that is both contemporary and rooted in local culture. The shoot will feature models navigating key locations—from the graffiti-adorned walls of 80 Feet Road to the industrial charm of Jyoti Nivas College area—capturing a diverse range of styles that reflect the city's youth. Each look will be accessorized with elements like printed circuit patterns, messenger bags, and sneakers, symbolizing the intersection of the digital and the everyday. The editorial aims to showcase how Bengaluru's fashion-forward youth are redefining style through a lens of innovation and heritage. What makes this project unique is its hyper-local focus: it celebrates the city's own fashion pulse rather than importing trends. By collaborating with local models, stylists, and artists, the editorial will capture authentic Bengaluru energy. The final output—a series of high-impact images and a short behind-the-scenes reel—will be optimized for social media, positioning the team as trendsetters in the city's creative scene.
4 roles still open