Urban storytelling / social documentary • New York • 4 weeks
Pre-production
1 week
Production
2 weeks
Post-production
1 week
Published
Launch on Week 4
This project taps into the current trend of 'subwaytok' and authentic street content. Over four weeks, a team of five will produce a short-form video series capturing unexpected, heartwarming, and quirky interactions on New York's subway lines. Each video will focus on a different line (e.g., L train late night, 6 train morning rush) and will be shot with a consistent neon-pink and blue color grading to evoke the city's nighttime energy. The series will be published on TikTok and Instagram Reels, with a final compilation video for YouTube. Unique because it combines guerrilla-style documentary with polished influencer storytelling—each creator will also share behind-the-scenes content, building a narrative around the making of the series.
This project taps into the current trend of 'subwaytok' and authentic street content. Over four weeks, a team of five will produce a short-form video series capturing unexpected, heartwarming, and quirky interactions on New York's subway lines. Each video will focus on a different line (e.g., L train late night, 6 train morning rush) and will be shot with a consistent neon-pink and blue color grading to evoke the city's nighttime energy. The series will be published on TikTok and Instagram Reels, with a final compilation video for YouTube. Unique because it combines guerrilla-style documentary with polished influencer storytelling—each creator will also share behind-the-scenes content, building a narrative around the making of the series.
2 roles still open