Editorial Fashion Film / Urban Street Style • London • 3 weeks
Pre-production
1 week
Production
1 week
Post-production
1 week
Published
Launch date within 2 days of final approval
This project reimagines the South Bank as a living runway, where models interact with the brutalist concrete of the National Theatre, the sweeping curves of the London Eye, and the graffiti-laden tunnels of the Southbank Centre. The narrative follows three characters—a commuter, a street performer, and a late-night wanderer—whose wardrobe transforms from everyday wear to avant-garde pieces as they move through the city at dusk. What makes this unique is the fusion of London’s gritty, layered history with contemporary fashion storytelling. We’ll use natural light and long lenses to capture the city’s golden hour glow, then transition into neon-lit nightscapes under Hungerford Bridge. The result will be a 3-minute film that feels both like a fashion editorial and a love letter to London’s riverside. Trend-wise, we’re tapping into the resurgence of ‘place-based fashion films’—short, cinematic pieces that use real locations as character rather than just backdrop. Think Gareth Pugh meets a Patrick Keiller essay film, but with a club beat.
This project reimagines the South Bank as a living runway, where models interact with the brutalist concrete of the National Theatre, the sweeping curves of the London Eye, and the graffiti-laden tunnels of the Southbank Centre. The narrative follows three characters—a commuter, a street performer, and a late-night wanderer—whose wardrobe transforms from everyday wear to avant-garde pieces as they move through the city at dusk. What makes this unique is the fusion of London’s gritty, layered history with contemporary fashion storytelling. We’ll use natural light and long lenses to capture the city’s golden hour glow, then transition into neon-lit nightscapes under Hungerford Bridge. The result will be a 3-minute film that feels both like a fashion editorial and a love letter to London’s riverside. Trend-wise, we’re tapping into the resurgence of ‘place-based fashion films’—short, cinematic pieces that use real locations as character rather than just backdrop. Think Gareth Pugh meets a Patrick Keiller essay film, but with a club beat.
2 roles still open