Urban Lifestyle & Aesthetic Vlogging • New York • 3 weeks
Pre-production
1 week
Production
1 week
Post-production
1 week
Published
Launch day + 2 weeks
This project is a week-long content sprint culminating in a 5-part Instagram Reel and TikTok series, set against the iconic Manhattan Bridge and the glittering skyline of Lower Manhattan. The creative vision is to capture the electric, dreamlike quality of New York City at night, blending raw urban grit with high-fashion aesthetics. Each creator will take on a distinct persona — from the night-owl artist to the late-night foodie — and will produce a series of engaging, on-trend short-form videos that showcase the city's hidden gems and rooftop culture. What makes this project unique is its hyper-local focus on DUMBO's industrial-chic rooftops, which provide a dramatic, instagrammable backdrop that is both authentic and aspirational. The series will leverage the latest content trends: lo-fi beats, nostalgic VHS filters, kinetic typography, and raw, unpolished moments. The final deliverables will be a cohesive content package that can be repurposed across multiple platforms, demonstrating the creators' ability to collaborate, adapt, and tell compelling visual stories in a fast-paced, real-world environment. This project is designed to be a portfolio powerhouse, showcasing not only the creators' individual talents but also their ability to work as a content collective. It pushes the boundaries of typical influencer content by incorporating cinematic lighting and narrative arcs, making it a standout piece for any creative's reel.
This project is a week-long content sprint culminating in a 5-part Instagram Reel and TikTok series, set against the iconic Manhattan Bridge and the glittering skyline of Lower Manhattan. The creative vision is to capture the electric, dreamlike quality of New York City at night, blending raw urban grit with high-fashion aesthetics. Each creator will take on a distinct persona — from the night-owl artist to the late-night foodie — and will produce a series of engaging, on-trend short-form videos that showcase the city's hidden gems and rooftop culture. What makes this project unique is its hyper-local focus on DUMBO's industrial-chic rooftops, which provide a dramatic, instagrammable backdrop that is both authentic and aspirational. The series will leverage the latest content trends: lo-fi beats, nostalgic VHS filters, kinetic typography, and raw, unpolished moments. The final deliverables will be a cohesive content package that can be repurposed across multiple platforms, demonstrating the creators' ability to collaborate, adapt, and tell compelling visual stories in a fast-paced, real-world environment. This project is designed to be a portfolio powerhouse, showcasing not only the creators' individual talents but also their ability to work as a content collective. It pushes the boundaries of typical influencer content by incorporating cinematic lighting and narrative arcs, making it a standout piece for any creative's reel.
2 roles still open