Transmedia Storytelling / Social Media Campaign • New York, Miami, LA • 4 weeks
Pre-production
1 week
Production
2 weeks
Post-production
1 week
Published
Launch on Week 1, ongoing
In 'Neon Nostalgia', a team of three influencers—each based in New York, Miami, and Los Angeles—embark on a synchronized journey to decode a series of cryptic clues embedded in 80s-inspired synth-wave music and neon-soaked visuals. The project blurs the line between fiction and reality, inviting audiences to participate in a real-time scavenger hunt across the three cities. The narrative unfolds across Instagram, TikTok, and YouTube, with each influencer posting content that hints at the next location, creating a collaborative and immersive experience. The campaign culminates in a live-streamed event where the final clue is revealed, and the community uncovers the 'source' of the signal—a pop-up art installation in each city. What makes this unique is its hyper-local authenticity: each influencer's content will feature iconic landmarks and subcultures of their respective cities. The New York storyline might involve cryptic messages in subway art and a finale at the Chelsea Market; Miami's thread could weave through Wynwood Walls and end with a beach party; LA's narrative might explore Hollywood's vintage neon signs and conclude at the Santa Monica Pier. The project leverages the current trend of 'digital campfires'—shared online experiences—and the resurgence of 80s aesthetics, while promoting local artists and businesses. The cross-city collaboration fosters a sense of community and friendly rivalry, as audiences vote for which city 'solves' the mystery first. The content will be a mix of short-form videos, Instagram Stories, TikTok challenges, and interactive polls, all tied together with a distinct visual style: neon colors, retro-futuristic graphics, and synth-wave music. The final deliverables include a series of social media posts, a behind-the-scenes documentary, and a case study on the campaign's impact.
In 'Neon Nostalgia', a team of three influencers—each based in New York, Miami, and Los Angeles—embark on a synchronized journey to decode a series of cryptic clues embedded in 80s-inspired synth-wave music and neon-soaked visuals. The project blurs the line between fiction and reality, inviting audiences to participate in a real-time scavenger hunt across the three cities. The narrative unfolds across Instagram, TikTok, and YouTube, with each influencer posting content that hints at the next location, creating a collaborative and immersive experience. The campaign culminates in a live-streamed event where the final clue is revealed, and the community uncovers the 'source' of the signal—a pop-up art installation in each city. What makes this unique is its hyper-local authenticity: each influencer's content will feature iconic landmarks and subcultures of their respective cities. The New York storyline might involve cryptic messages in subway art and a finale at the Chelsea Market; Miami's thread could weave through Wynwood Walls and end with a beach party; LA's narrative might explore Hollywood's vintage neon signs and conclude at the Santa Monica Pier. The project leverages the current trend of 'digital campfires'—shared online experiences—and the resurgence of 80s aesthetics, while promoting local artists and businesses. The cross-city collaboration fosters a sense of community and friendly rivalry, as audiences vote for which city 'solves' the mystery first. The content will be a mix of short-form videos, Instagram Stories, TikTok challenges, and interactive polls, all tied together with a distinct visual style: neon colors, retro-futuristic graphics, and synth-wave music. The final deliverables include a series of social media posts, a behind-the-scenes documentary, and a case study on the campaign's impact.
2 roles still open