Cultural Commentary / Docu-Fiction • Hyderabad • 3 weeks
Pre-production
1 week
Production
3 days (intensive shoot)
Post-production
1 week
Published
Launch date relative
This project is a vibrant, cross-platform content series that juxtaposes Hyderabad's 400-year-old heritage with its booming tech-startup energy. The core concept is a 'digital heritage walk'—a curated Instagram Reel/TikTok series where three local creators (each from different creative disciplines) interpret iconic landmarks (Charminar, Golconda, Hussain Sagar) through a modern, hyper-local lens. They'll use augmented reality (AR) filters, popular audio trends, and insider slang to tell stories that resonate with Gen Z while educating them about the city's past. The twist: each creator's content will be 'stitched' together to form a single, collaborative narrative arc, demonstrating the city's contrasting facets in a single feed. What makes this unique is the deliberate blending of 'low-brow' (memes, dance trends) with 'high-concept' (historical facts, architectural details). The team will visit Laad Bazaar, capture the chaos of the pearl market, then overlay it with a digital 'pearl' filter that explains the trade's history. They'll film at the Nizam's Museum, using a capcut template that turns artifacts into 'sigma male' edits. The final output is a 7-day content drop that feels less like an ad for the city and more like a living, breathing digital organism—a true reflection of Hyderabad's dual identity as both a cultural capital and an IT hub. The project is designed to be achievable with a small, nimble team of three to six people, focusing on quick turnarounds, guerrilla-style shooting permits, and maximum organic reach. The success metric is not just views, but genuine audience interaction—comments from locals correcting historical details, or suggesting new spots for future drops.
This project is a vibrant, cross-platform content series that juxtaposes Hyderabad's 400-year-old heritage with its booming tech-startup energy. The core concept is a 'digital heritage walk'—a curated Instagram Reel/TikTok series where three local creators (each from different creative disciplines) interpret iconic landmarks (Charminar, Golconda, Hussain Sagar) through a modern, hyper-local lens. They'll use augmented reality (AR) filters, popular audio trends, and insider slang to tell stories that resonate with Gen Z while educating them about the city's past. The twist: each creator's content will be 'stitched' together to form a single, collaborative narrative arc, demonstrating the city's contrasting facets in a single feed. What makes this unique is the deliberate blending of 'low-brow' (memes, dance trends) with 'high-concept' (historical facts, architectural details). The team will visit Laad Bazaar, capture the chaos of the pearl market, then overlay it with a digital 'pearl' filter that explains the trade's history. They'll film at the Nizam's Museum, using a capcut template that turns artifacts into 'sigma male' edits. The final output is a 7-day content drop that feels less like an ad for the city and more like a living, breathing digital organism—a true reflection of Hyderabad's dual identity as both a cultural capital and an IT hub. The project is designed to be achievable with a small, nimble team of three to six people, focusing on quick turnarounds, guerrilla-style shooting permits, and maximum organic reach. The success metric is not just views, but genuine audience interaction—comments from locals correcting historical details, or suggesting new spots for future drops.
3 roles still open