Urban Editorial Fashion • New York • 3 weeks
Pre-production
1 week
Production
1 week
Post-production
1 week
Published
Launch date relative
This project reimagines the daily commute as a high-fashion spectacle, capturing the juxtaposition of urban grit and haute couture. Against the backdrop of New York's historic subway tiles, vintage trains, and bustling platforms, models will showcase avant-garde streetwear and luxury accessories. The concept draws on the current trend of 'subterranean chic' seen in recent fashion weeks and street style photography. The shoot will take place during off-peak hours at select MTA stations—like the abandoned City Hall station, the mosaic-lined 81st Street, or the architectural grandeur of Grand Central Terminal. Each location will be styled to highlight a different mood: 'The Commuter' (functional luxury), 'The Night Owl' (rebellious sparkle), and 'The Tourist' (eclectic prints). The final output will be a series of 10 editorial images and a short behind-the-scenes video that captures the energy of New York's pulse. What makes this project unique is its collaboration with local transit enthusiasts and permission from the MTA Arts & Design program, ensuring authenticity and legal access. The final deliverables will be submitted to fashion magazines and digital platforms, positioning the team as pioneers of urban editorial fashion.
This project reimagines the daily commute as a high-fashion spectacle, capturing the juxtaposition of urban grit and haute couture. Against the backdrop of New York's historic subway tiles, vintage trains, and bustling platforms, models will showcase avant-garde streetwear and luxury accessories. The concept draws on the current trend of 'subterranean chic' seen in recent fashion weeks and street style photography. The shoot will take place during off-peak hours at select MTA stations—like the abandoned City Hall station, the mosaic-lined 81st Street, or the architectural grandeur of Grand Central Terminal. Each location will be styled to highlight a different mood: 'The Commuter' (functional luxury), 'The Night Owl' (rebellious sparkle), and 'The Tourist' (eclectic prints). The final output will be a series of 10 editorial images and a short behind-the-scenes video that captures the energy of New York's pulse. What makes this project unique is its collaboration with local transit enthusiasts and permission from the MTA Arts & Design program, ensuring authenticity and legal access. The final deliverables will be submitted to fashion magazines and digital platforms, positioning the team as pioneers of urban editorial fashion.
2 roles still open