Urban Streetwear Editorial • New York • 3 weeks
Pre-production
1 week
Production
1 week
Post-production
1 week
Published
Launch date relative
This project captures the raw, evolving energy of New York City through a fashion lens. We'll transform the iconic High Line—an elevated park built on historic railway tracks—into a dynamic runway. The shoot will juxtapose sleek, avant-garde streetwear against the raw steel and overgrown greenery of the park, creating a visual narrative of urban rebirth and personal style. Models will interact with the architecture, from the amphitheater seating to the wildflower patches, embodying the city's constant state of reinvention. Our goal is to create a cohesive mini-editorial (8-10 final images) that feels both gritty and polished, celebrating fashion as a form of self-expression in a city that never stops moving.
This project captures the raw, evolving energy of New York City through a fashion lens. We'll transform the iconic High Line—an elevated park built on historic railway tracks—into a dynamic runway. The shoot will juxtapose sleek, avant-garde streetwear against the raw steel and overgrown greenery of the park, creating a visual narrative of urban rebirth and personal style. Models will interact with the architecture, from the amphitheater seating to the wildflower patches, embodying the city's constant state of reinvention. Our goal is to create a cohesive mini-editorial (8-10 final images) that feels both gritty and polished, celebrating fashion as a form of self-expression in a city that never stops moving.
2 roles still open